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Plugged In

 TK

FULL SPEED AHEAD
Plume’s stylish pod system is designed for deployment throughout a home to provide wireless coverage, with no router involved.

 

Wi-Fi a bit sluggish? Then you may want to consider Plume, a cloud-based system that is promising fast and reliable Wi-Fi without a router. “We built Plume to improve the way that we use internet in our homes today,” says CEO and co-founder Fahri Diner. “Wi-Fi can no longer sit in a router in the corner—it needs to be everywhere in the home; it needs to be there all the time; and it needs to be responsive and adaptive to the behaviors of the people who live there.” So the Palo Alto company, working with the San Francisco design studio Branch, devised a sleek and stylish way to integrate Wi-Fi throughout a residence: a pod that plugs into an outlet to provide internet coverage. Sold as a set ($49 per pod, with a minimum of six), they are available for preorder now and expect to ship in the fall. Six pods—which come in champagne, silver or onyx—is the recommended number for a two-to three-bedroom house. “Since a pod sits in every room,” Diner continues, “it was important to us that they be beautiful, modern and streamlined. We hope that people are excited to plug them in, instead of hiding them in a corner to collect dust, like a router.”

 

Originally published in the September issue of Silicon Valley

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